To be successful in Google Ads management, you need to understand how the platform works and how to use it to your advantage.
Google Ads is a powerful marketing platform, but it can also be a money pit with the wrong strategy. It is one of the most effective lead generation tools, generating an estimated $8 return in profits for every $1 a business spends.
Across all industries, the average conversion rate for Google search ads is 4.2%, with survey data showing that this can climb up to 6% for some sectors.
The Google Ads platform is user-friendly, and anyone can set up an ad campaign in minutes. However, better platform management leads to better returns on ad spend and a greater bottom line.
Our Google Ads experts set up, monitor and optimize campaigns to send targeted leads to your website and other online properties. Drive advertising revenue while lowering acquisition costs with Thrive Internet Marketing Agency’s Google Ads management services.
Google Ad Manager is a powerful ad management platform for large publishers with significant direct sales. It provides granular controls and supports multiple ad exchanges and networks, including third-party networks, third-party exchanges, AdSense and Ad Exchange.
While all three platforms fall under the Google advertising umbrella, they serve different purposes and target different types of publishers.
Google AdSense enables small to medium-sized publishers to earn revenue by displaying ads on their websites.
Google AdMob is geared towards mobile app developers and monetization of in-app ad inventory. It allows developers to serve ads in their mobile applications and earn revenue through clicks or impressions.
Google Ad Manager allows brands to monetize their ad inventory across various platforms, including websites, mobile apps, videos and games. It provides more advanced features for larger publishers who have significant direct sales.
This chart from Google highlights the key differences between these three platforms
With Ad Manager, you have the flexibility and control to create, manage and report on all your ad campaigns. Here’s a breakdown of the process:
Define your ad units – the designated locations on your website or app to display ads.
Generate a unique tag (a snippet of code) for each ad unit to be inserted into your webpage or app.
The ad tag requests an ad from Ad Manager when a user visits the webpage or app.
Create orders and line items to manage your transactions with advertisers or buyers of your ad inventory.
Serve an ad for the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager selects the most suitable ad to serve.
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At A.K Digiquip, we follow a client-centric approach, combining innovative strategies with proven methodologies to deliver tailored digital marketing solutions that drive measurable results.
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